Commerial Strategy
Defining the right commercial strategy to achieve your company’s revenue and profit growth objectives, and making it actionable
Revenue model (re)design
Setting up the optimal revenue model with the right price metrics to maximise the value delivered, and align with the cost structure of your customers
Costumer-centricity
Gather customer insights and define actionable measures to service all relevant customer segments, considering customer lifetime value
Portfolio optimisation
Defining the right structure of your product/service portfolio through packaging, to ensure there is an appropriate offering for each segment. Enable ‘land and expand’ strategies through cross- and up-sell
Price Setting
Applying value-based pricing methodologies to new or existing products or services, considering price elasticity and customer response insights
Price management
Continuously aligning prices with willingness to pay of different customers, through product differentiation, revenue management, structural price changes and promotions
conversion enhancement
Applying behavioural mechanics to your customer journey, and specifically price communication, to enhance conversion and share of wallet
Price waterfall Harmonisation
Creating a uniform pricing structure to ensure price differences between customers and countries are explainable and sustainable
Pricing Organisation
Turning pricing into a core capability at your company through appropriate organisational set-up, build-up of capabilities, and software support
SALES EXCELLENCE
Getting the value you deserve, and the most out of your sales teams, by quantifying value delivery, optimising sales policies & incentives, and applying behavioural best practices in offer communication
